Your Voice Matters – Share Your Opinions on Marketing to Girls

Creating-Change.Working-Within.2JPGOne of the most important topics we write about here  – and one we won’t stop writing about until there has ceased to be a need – is the sexism in the marketing of toys and books to girls. We’re not fans of toys covered in pink and purple glitter or books idealizing a girl’s beauty above all else. As we’ve mentioned, we’ve got some allies in this fight, and we like to recognize them and help them whenever we can.

One organization that has a real vision for creating change in the way products are marketed to our kids is the advocacy group Pigtail Pals & Ballcap Buddies. Founded by Melissa Atkins Wardy, Pigtail Pals is focused on helping parents to help their kids of both genders “to grow in a healthy childhood free of gender stereotypes and sexualized messages.”  PP&BB provides scores of resources for parents looking to lead their kids in the right direction when it comes to this essential part of growing up. Wardy’s passion for fighting gender stereotypes is obvious and it’s impressive that she’s helped grow her community into a large collective voice that has gained the ear of toy and media companies who market to kids.

Since Pigtail Pals & Ballcap Buddies has done so much for those of us who influence the lives of children, we’re happy to have the opportunity to help them out as well. The bonus? Lending a hand is super-easy. PP&BB recently published a short, 4-question survey on their blog concerning “focus of appearance in girls’ media, specifically books and cover art.” Lend your voice to this important conversation and tell media marketers what kind of messages you want sent to your kids! It will take you just a couple of minutes, and your opinions could facilitate real change in future literary options for our girls.

Ready to make a difference? Click on over to take the survey and then stay awhile to explore Pigtail Pals & Ballcap Buddies’ fantastic resources. You’ll be glad you did!

 

  • Thank you for sharing this! As a kid, I was never taught “this is for boys, this is for girls”. I now try to teach children this through my cartoons, and show them that feminism is not bad, as the media often portrays it. Marketing plays a huge part in their development, and how they perceive themselves, but we can change it! (image from http://www.dillspage.com/)

    • brendachapman

      Ha ha! That’s great! Thank you for sharing it.

  • Boys and girls have different needs and different natures. It is rather stupid to try and think they are all same. It goes against natural laws and is idiotic notion. Girls will be girls and boys will be boys. Toys should not be gender neutral as it is not normal. The feminists and all the supporters of their movements are some of the most idiotic people living on the planet. Period.

    • brendachapman

      You are entitled to your opinion. I have the same opinion of bigots.

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