New Line Makes Clothes that Let Girls Be Kids

We’ve been talking a lot in society today on what’s wrong with the over-gendered marketing of toys to girls, which is awesome. But yet another thing that concerns our team of moms and does a disservice to our girls is the lack of appropriate clothing available to them. Have you shopped for girls’ shorts lately? Whoa, what an eye-opener!

If you have, you know that many of the options for young girls at retail stores are overly-sexy, overly-frilly and mostly not practical in any way for an active girl to run, do, and play in. Walk into just about any mass retailer and you’ll see a girls’ department full of short shorts, skinny shorts, tight shorts, barely-there shorts, and overly-fitted, cap-sleeved t-shirts to go with them. What happened to clothes kids can actually move in without being restricted or immodest?

That’s a question Sharon Burns Choksi asked herself on behalf of her daughter Maya and niece, Grace. So, as strong women will often do, she took matters into her own hands. She partnered with her sister Laura, and founded Girls Will Be, “Your headquarters for girls clothes without the girly.” They launched the company with t-shirts (designed by their brother David – gotta love the family business!) that are not too boxy but not overly-fitted either. Their clothing line features designs that are cute and fun without being sparkly or ruffled. Even better? They’re not all pink! Don’t get me wrong, we love pink – we just don’t think it’s the only color girls’ clothes need to come in. Rampant requests from eager parents led them to undertake a recent (and happily successful!) KickStarter campaign so that they could also produce practical shorts for girls that are not too tight, not too baggy and have a length just above the knee – and roomy pockets for any treasures your daughter might collect on her childhood adventures. Pretty cool, isn’t it?


We’ve spent some time getting to know a little bit about this company, and really like what they’re doing. All girls aren’t alike and we definitely don’t all like the same things—especially clothes. It’s great to see a company focus on products intended to help empower young girls to be themselves.

Want to know more? Check out their website and you can also find them on Facebook, Twitter, and Pinterest, too.

What do you think about these designs that are all girl without being all “girly”?

  • m3creative

    Thank you! My daughter liked shopping in the boys department until she was 13 just to have clothes be ‘real’. It’s great to see this change in tide. As a child of the 70’s and 80’s your school clothes and play clothes looked nothing like what we see today. Let’s get back to kids being kids!

    • brendachapman

      Kids being kids. And not objectified little “women”. What a concept!! 🙂

  • This is refreshing. I’ve talked with so many girls (my wife especially) that wish there were more practical shorts (knee length, with pockets). Because many of her shorts and pants don’t have pockets, my wife has resorted to using this:, or asking me to carry things for her in my pockets at times. It’s about time!

    • brendachapman

      I’ve had to do the same with my husband! But he also reciprocates by asking me to carry things in my purse. 🙂

  • kammi

    Thankfully, I had an elder brother. I pretty much wore his shorts that he outgrew, and they were just fine by me 🙂 Also, my grandmother (and my mom) both know how to sew, so there was that, also. I would DEF be one of those shopping in the boys department today (for shoes and jeans I do; they really don’t last otherwise). I’m more against the lack of quality clothing; a lot of clothes and shoes don’t last as long as they did just a generation before and I walk a lot so it becomes frustrating. Anyways, that’s part of the consumer culture mentality; if we don’t control what we make and just buy buy buy, the people who do (make things for us to consume) like to think they can control what we spend (or have as options to spend) our money on. No thanks.

    • brendachapman

      No thanks, is right!

  • Rachel

    I’m already a fan of Girls Will Be and I’m thrilled that it’s getting more attention!

    • brendachapman

      Great! I’m glad it already has attention!

  • Meredith

    I’m thinking, where can I buy them in a ladies’ size?

Real Time Analytics