#BraveGirlsWant Will Take Over Times Square on International Girls Day

#bravegirlswant A few weeks ago I told you about the effort by the Brave Girls Alliance to raise funds to take over Times Square’s media outlets for one week. The purpose? To bring about change in the way the media portrays women and girls and in the choices they offer girls in toys and entertainment. This is an effort I am thrilled and proud to be an official sponsor of and today I’m overjoyed to say that the #BraveGirlsWant campaign reached their fundraising goal and the Times Square Take Back Media event is a go. That’s right, brave girls everywhere will join their voices in Times Square in a chorus of hope and change on October 11th, the International Day of the Girl Child.

Beginning October 11th, the #BraveGirlsWant tweets from thousands of supporters will be flashed across a giant Times Square billboard, for four minutes of every hour for seven days.  As Times Square is the world’s number one global branding location, a stopping point for 1.5 million pedestrians daily, and home to dozens of major media and toy companies, I can only anticipate and imagine with excitement what the impact of these thousands of voices over seven days will be. I think it will be a key point in changing the future of media and entertainment for our daughters, sisters, nieces, friends, granddaughters, and neighbors.

The timing of the Brave Girls Alliance Times Square kickoff  happily coincides with the United Nations-designated International Girls Day and it couldn’t be more perfect. After a 10 a.m. press conference in Times Square, several representatives from the Brave Girls Alliance will head over to the United Nations for the Girls Speak Out event. Then from 6:30-7:30 p.m. that evening there will be a #BraveGirlsWant party in Times Square celebrating both International Girls Day and the Brave Girls Take Back Media campaign. I do hope if you are in New York you will stop by Times Square and lend your support. The Brave Girls Alliance will have a presence there all day long, so please say hello!

The theme of International Girls Day is “Innovating for Girls Education” and I believe that’s an issue that is of utmost importance. But the truth is, our society as a whole still needs to be educated and have their eyes opened about the way women and girls are being portrayed in our media. One tool that is so useful to that end is the documentary Miss Representation by Jennifer Siebel Newsom. It’s a fantastically clear missive of the reality of gender discrimination and of the challenges we as women face because of it. To help educate those around you and facilitate change in your community, you can host a screening of Miss Representation at your local theater through Tugg at no cost to you. I encourage you to read all the details, and then gather your friends and family to celebrate our girls by watching this eye-opening film together.

And while you’re at it, don’t forget to spread the word to your communities to tweet about International Girls Day, Miss Representation, and the Brave Girls Alliance using the #BraveGirlsWant hash tag. Let’s support brave girls everywhere by uniting our voices on October 11th and paving the way for a new age of gender equality.

Image via Brave Girls Want

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