#BraveGirlsWant Will Take Over Times Square on International Girls Day

#bravegirlswant A few weeks ago I told you about the effort by the Brave Girls Alliance to raise funds to take over Times Square’s media outlets for one week. The purpose? To bring about change in the way the media portrays women and girls and in the choices they offer girls in toys and entertainment. This is an effort I am thrilled and proud to be an official sponsor of and today I’m overjoyed to say that the #BraveGirlsWant campaign reached their fundraising goal and the Times Square Take Back Media event is a go. That’s right, brave girls everywhere will join their voices in Times Square in a chorus of hope and change on October 11th, the International Day of the Girl Child.

Beginning October 11th, the #BraveGirlsWant tweets from thousands of supporters will be flashed across a giant Times Square billboard, for four minutes of every hour for seven days.  As Times Square is the world’s number one global branding location, a stopping point for 1.5 million pedestrians daily, and home to dozens of major media and toy companies, I can only anticipate and imagine with excitement what the impact of these thousands of voices over seven days will be. I think it will be a key point in changing the future of media and entertainment for our daughters, sisters, nieces, friends, granddaughters, and neighbors.

The timing of the Brave Girls Alliance Times Square kickoff  happily coincides with the United Nations-designated International Girls Day and it couldn’t be more perfect. After a 10 a.m. press conference in Times Square, several representatives from the Brave Girls Alliance will head over to the United Nations for the Girls Speak Out event. Then from 6:30-7:30 p.m. that evening there will be a #BraveGirlsWant party in Times Square celebrating both International Girls Day and the Brave Girls Take Back Media campaign. I do hope if you are in New York you will stop by Times Square and lend your support. The Brave Girls Alliance will have a presence there all day long, so please say hello!

The theme of International Girls Day is “Innovating for Girls Education” and I believe that’s an issue that is of utmost importance. But the truth is, our society as a whole still needs to be educated and have their eyes opened about the way women and girls are being portrayed in our media. One tool that is so useful to that end is the documentary Miss Representation by Jennifer Siebel Newsom. It’s a fantastically clear missive of the reality of gender discrimination and of the challenges we as women face because of it. To help educate those around you and facilitate change in your community, you can host a screening of Miss Representation at your local theater through Tugg at no cost to you. I encourage you to read all the details, and then gather your friends and family to celebrate our girls by watching this eye-opening film together.

And while you’re at it, don’t forget to spread the word to your communities to tweet about International Girls Day, Miss Representation, and the Brave Girls Alliance using the #BraveGirlsWant hash tag. Let’s support brave girls everywhere by uniting our voices on October 11th and paving the way for a new age of gender equality.

Image via Brave Girls Want

  • carla birnberg

    amen. to all of it—but mainly the fact I feel at time we started this coup of the media (really trying to do that swift overthrow of their representation of US) about a decade ago and it saddens me how different things ARENT ten years later.

    • brendachapman

      I know. It saddens me too… Then I get grumpy, and try to do something about it. It’s truly an uphill battle. Pardon the cliche. 🙂

  • It’s so cool to hear this is really going to happen! – And to know there are still good role models out there for my daughter!

    • brendachapman

      Thank you for your great moral support, Scott! It’s so nice to know that dads out there want a better world for their daughters, too!!

      • Oh yeah, I’m thrilled to see the work you are doing! Though my daughter is quite young I still encourage her to become a lot like my wife: strong and capable, yet poised and gentle. I wanted to support HER as she journeys toward HER desires and dreams – and not the dreams of barbie, bratz dolls, and vogue. I heard this talk from my church yesterday about the grand potential of women and thought of your awesome cause : https://www.lds.org/general-conference/watch/2013/10?lang=eng&vid=2722266089001&cid=5 . I don’t care what the media tells our girls to be! We can undoubtedly help them “change their fate” Cheers!

        • brendachapman

          Cheers!

  • Melissa Atkins Wardy

    Thank you so much for this wonderful post and all of your support, Brenda!

    • brendachapman

      My pleasure!

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