New Line Makes Clothes that Let Girls Be Kids

We’ve been talking a lot in society today on what’s wrong with the over-gendered marketing of toys to girls, which is awesome. But yet another thing that concerns our team of moms and does a disservice to our girls is the lack of appropriate clothing available to them. Have you shopped for girls’ shorts lately? Whoa, what an eye-opener! If you have, you know that many of the options for young girls at retail stores are overly-sexy, overly-frilly and mostly not practical in any way for an active girl to run, do, and play in. Walk into just about any mass retailer and you’ll see a girls’ department full of short shorts, skinny shorts, tight shorts, barely-there shorts, and overly-fitted, cap-sleeved t-shirts to go with them. What happened to clothes kids can...

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Teen Entrepreneur Changes the Shape of Girls Underwear

If you’re a regular reader, you’ll notice that we’re all pretty passionate about empowering girls. Our team is comprised of all women—women who also happen to be mothers of daughters, so that’s a no-brainer. Brenda has written about how toys are heavily over-gendered and we agree. We also think that clothes for girls need some massive redesign. Look in the size 7-16 girls’ department at any major retailer and you’ll be inundated with clothes that are short, tight, frilly, and glittery – and unfortunately, very form-fitting as well. As luck would have it, shortly after discovering Girls Will Be and their mission to change girls clothing options, we also learned about a company that’s striving to do this in the undergarment arena. Any mom who’s been in the “girls”...

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LEGO Releases A Mini-Figure Our Girls Can Admire

The perennially popular LEGO released its 11th mini-figure series earlier this month, and this is one series we’re really excited about. What’s got us in a LEGO-loving frenzy? One Professor C. Bodin, LEGO’s first female scientist mini-figure. Since seeing change in the way toy companies market to girls is one of our passions, Professor Bodin’s recent arrival on the scene gives us hope that change is on the way. Sure, LEGO has plenty of female mini-figures. Series 11 also includes a diner waitress, a grandma, and a “Lady Robot.” However, female mini-figures in STEM careers (and those not clad solely in pink or baring skin) have been few and far between. The original female mini-figure was a doctor who made her debut in 1978, and a female astronaut appeared in...

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9-Year-Old Female App Developer Wows at TechCrunch

Earlier this month at the TechCrunch Disrupt Hackathon, app developers from all over the world converged on San Francisco to present their new apps to a tech savvy audience. The most notable apps? A big miss from two Australian men, “Titstare” which allows men yet another way to ogle women’s breasts, and a big hit from nine-year-old app developer Alexandra Jordan, “Super Fun Kid Time”. “Titstare” obviously and immediately outraged all of the Hackathon’s female attendees (and anyone with a soul) and TechCrunch quickly apologized for allowing it to get to the stage, blaming a screening process that was not thorough enough. While the apology and acknowledgement of sexism is appreciated, the fact remains that someone at TechCrunch on some level did see content from...

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Infographic Highlights Lack of Women Directors

It’s no secret that women remain significantly underrepresented in the filmmaking industry, especially when it comes to female directors. A recent infographic from streaming movie service Fandor serves as a stark illustration of just how few women directors there are—and, even more unsettling, an emerging decline in these already low numbers that seems to indicate a troubling trend. Take a look at some of the stats we found particularly eye-opening (and, we’re not going to lie, more than a bit depressing): Women made up 5% of Hollywood directors in 2011, down from 7% in 2010 and 9% in 1998. Women directors have been nominated for an Oscar 4 times in 85 years. There are 15.24 male directors for every 1 female director. Females direct more documentaries (34.5%)...

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