Lunafest Is Coming To Oakland

Likely you already are aware of my love for Camp Reel Stories, a program in Oakland, CA designed for girls ages 13-18 who want to get into media. It’s designed to empower and equip young women interested in the media with the skills, inspiration and tools they need to become leaders in the media industry. I’m thrilled to see that Camp Reel Stories is now partnering with Lunafest, a traveling film festival that spotlights the diverse work of some very talented women filmmakers. What a perfect partnership–women in film mentoring and inspiring young girls who also love film. Lunafest was established by LUNA, the people who make those yummy nutrition bars, the LunaBar. Like Camp Reel Stories, the team at Luna is passionate about supporting and empowering women...

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Women Grossly Underrepresented as Directors in Indie Films, Too

It’s not exactly news that women are underrepresented in the film industry, right? But it’s eye-popping when you take a good look at how truly stark the contrast is between males and females in directorial roles. My friend and the uber smart Melissa Silverstein showcases the truth of the matter in another great piece, this time about the representation of women in independent films. Previously released numbers showed that less than 5% of studio movies in the past five years were directed by women so, when looking at the independent film world, it was only natural to hope for a better turnout. And while in the indie genre, women are a tiny bit better represented, (10% of indie films having been directed by women from 2009-2013), that’s still a very small number....

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New Line Makes Clothes that Let Girls Be Kids

We’ve been talking a lot in society today on what’s wrong with the over-gendered marketing of toys to girls, which is awesome. But yet another thing that concerns our team of moms and does a disservice to our girls is the lack of appropriate clothing available to them. Have you shopped for girls’ shorts lately? Whoa, what an eye-opener! If you have, you know that many of the options for young girls at retail stores are overly-sexy, overly-frilly and mostly not practical in any way for an active girl to run, do, and play in. Walk into just about any mass retailer and you’ll see a girls’ department full of short shorts, skinny shorts, tight shorts, barely-there shorts, and overly-fitted, cap-sleeved t-shirts to go with them. What happened to clothes kids can...

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Teen Entrepreneur Changes the Shape of Girls Underwear

If you’re a regular reader, you’ll notice that we’re all pretty passionate about empowering girls. Our team is comprised of all women—women who also happen to be mothers of daughters, so that’s a no-brainer. Brenda has written about how toys are heavily over-gendered and we agree. We also think that clothes for girls need some massive redesign. Look in the size 7-16 girls’ department at any major retailer and you’ll be inundated with clothes that are short, tight, frilly, and glittery – and unfortunately, very form-fitting as well. As luck would have it, shortly after discovering Girls Will Be and their mission to change girls clothing options, we also learned about a company that’s striving to do this in the undergarment arena. Any mom who’s been in the “girls”...

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New Children’s Book Shows Kids How Different is Awesome

I’ve spent plenty of time here letting you know my thoughts on taking the heavy emphasis on gender out of marketing to kids; this is a topic that will always be important to me. There is something else I’d like to see emphasized in our culture – a push to educate kids on how differences make us unique and and original individuals. Despite lots of progress and change in media over the past decade, our kids are still presented with mostly “ideal” images of their peers in ads and television and film. Wouldn’t it be great to see more diversity, not only in race and gender, but in differences in ability as well? I can think of but one example of children with disabilities used in advertising off the top of my head and that’s simply not enough (shout out to...

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